Our purpose and values

Our company values are based in Manaakitanga, (the process of showing respect, generosity and care for others) by keeping our connections to our crew, community and marine wildlife alive and creating relationships through sharing exceptional experiences of hospitality and education.

“People, protect what they love” Jacques Cousteau For us this statement is at the core of our business values and actions.  

As a marine eco-tourism business, we are clear in our purpose of responsible and sustainable tourism – we want to provide cruises that acknowledge and respect everyone in the community around us and contribute to making this a better place for people to live, work and visit.

We strive to be mindful, always looking at ways we can participate in social, economic, natural and cultural environments. Responsible Eco tourism for us is about helping people experience the natural world and creating spaces for people to make a difference.

We are all connected, and we all have a responsibility to help protect the future. For us this means a commitment to best practices and doing the least harm possible.

Our passion is for our community, the ocean and its wildlife, our day cruise allows us to share our vision of “Experience Now – Protect the Future”

Working with people and showing them the natural world is perhaps the single most important thing we can do to protect our local environment, if we are to guarantee the future and sustainability of our ecosystems.

We are dedicated to creating responsible marine wildlife watching in the Bay of Island, New Zealand and Worldwide.

We are proud of what we are doing in the sustainability space but recognise that there is always room to learn and improve.

Te Moana-Ko au te moana ko te moana ko au (I am the sea the sea is me)